It’s November and the holiday season is drawing near for US and UK businesses. Most businesses make the most out of these holidays and hope to get huge sales. But many of the them get lost on “What strategy will work the best for the business” or “How to maximize the profit during the sale period”. Don’t worry! We have these questions covered. We asked a few experts on their holiday marketing strategies which would help you strategise or think about your strategy once again. The questions we asked was:
“What is your holiday marketing strategy to increase sales?”
Wouldn’t you want to know the secrets all the experts use during the holidays? We sure did. Keep reading to see what everyone had to say!
#1. John Rampton
John Rampton is a serial entrepreneur and an online influencer. He was named #3 in the top 50 online influencers in the world by Entrepreneur Magazine.
“My holiday marketing strategy to increase sales is to use in-app and SMS messaging to send out more promotions and deals to those that sign-up for holiday specials. The messages are also going to include tips and ideas for holiday shopping to ramp up sales and encourage more impulse buys. The coupons sent via in-app and SMS encourage shoppers to buy while on site or in the moment.”
#2. Ted Rubin
“For me a key to marketing in general, and in particular to Holiday marketing is… BE Authentic, dont just ACT it. This might seem obvious but authenticity is on the verge of becoming just another buzz word. TRUE authenticity (not just using that word often in your advertising, social media and content marketing posts) will set your brand (product or personal) apart in today’s highly competitive market.
Remember… Followers/Advocates are attracted to REAL, and can sniff out fake in a heartbeat.”
#3. Eric Tung
“This holiday, we need to get back to customer service. Take it over the top in engaging with customers who have a need that you can fulfill. If you are the retailer who can fix a problem for a customer, or be a hero to a mom needing a last minute gift, you will have a customer for life, and also spread positive word of mouth. Instead of going bigger these holidays, go smaller. Personalize the message, and make each customer feel like they mean something to you, because isn’t that really the meaning of the holidays?”
#4. Sam Hurley
“Jumping on popular industry hashtags on Social Media is a must during any Holiday season – and if you fancy a shot at hijacking a trending hashtag (yes, it can be very effective if done with taste) – be certain of your angle and possible impact.
Combining this technique with visual content is powerful!
Once traffic is funneled from social to desired pages, ensure there is an obvious CTA for people to subscribe to your newsletter. Check out my one-pager which has gained over 1000 signups and tonnes of links in just a few months, without any direct promotion! Follow through with ongoing email marketing to nurture prospects.
If you run an e-commerce store – tap in to storytelling (think: Coca-Cola) and use this as a tool to attract customers. Also, apply urgency. What would encourage you to take action?
Sale now on…
Hurry! Sale On NOW: 7 day Christmas bonanza!”
Sean Si is the CEO and Founder of SEO Hacker and Qeryz. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars. Check out his personal blog where he writes about starting up two companies and life in general.
“To be honest I’m more of the long-term kind of guy so I don’t really have a holiday strategy. I stick with one simple marketing strategy: Publish content that can rank for specific keywords. Promote them. Build links to them. When they are bringing in a good number of relevant traffic, capture those leads – then sell to them like there’s no tomorrow.”
#6. Melonie Dodaro
Melonie Dodaro is the author of the #1 international bestseller The LinkedIn Code and the founder of Top Dog Social Media, a digital marketing agency that helps businesses leverage social media and online marketing to build engaged communities and increase leads, prospects and customers.
Website: www.topdogsocialmedia.com| Twitter: @MelonieDodaro
“Utilize Facebook Live: Get into the true holiday spirit by using two powerful digital tools, social media and live video streaming. Here you can share good deeds, positive stories and messages directly to Facebook Live. It’s also great to tie in any charitable work you are focusing on for the holiday season. Don’t forget to provide a call to action to have them visit your website or come into your store and provide them with an incentive to do that.”
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence!Listed in Forbes as one of the top 20 women social media power influencers. Crowned the Social Influencer of Europe by Oracle. A recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.
“In my particular niche, particularly since I sell services, Holiday season usually means a slow season. This makes it the perfect time of the year to invest some more in advertising and making some special Holiday discounts to attract clients for the new year.”
Since 2003, Chris Makara has developed a broad digital marketing background with a focus on SEO, Social Media, and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses.
“The holidays are a great time to increase sales. Seems like quite a few people get into the “buying” mood and it’s a great way to capitalize on some impulse buying depending on your product/service.
One thing I look to do around this time of year is to be really aggressive with remarketing for abandoned carts. Typically, most of the campaigns I work in cap the impressions to their remarketing audience. However, during the buying season I like to really push remarketing efforts with more impressions in shorter window since most people are looking to make a purchase quickly (especially for a physical product).By staying in front of users aggressively in a shorter time frame, you can keep pushing them to convert on your site. If after a day or two they have not converted, I like to scale back on the impressions to that audience.”
#9. Shama Hyder
Shama Hyder is founder and CEO of the award-winning Marketing Zen Group, an integrated web marketing and digital PR firm. She is also a highly acclaimed keynote speaker, bestselling author, and a regular media correspondent. Her latest book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age is now available on Amazon and across bookstores: http://amzn.to/1sqMmZs
“The biggest way to increase your sales, especially if you have an online store or website, Making sure your site is optimized. Don’t let yourself lose a bunch of sales because your site doesn’t load fast enough for your customers. A whooping 57% of customers will leave a site if it doesn’t load in less than 3 seconds. Without taking time before the season to get your site as optimized as possible, you could be missing out on many, major sales.”
#10. Ahna Hendrix
Ahna Hendrix is the CEO of ARCH Digital Agency, a revolutionary social media marketing company that digs deep to uncover the best marketing solutions for our clients
“There’s endless holiday marketing strategies to increase sales, but my favorite is to give, and then ask. For instance, with one of our clients, we’ll be doing a Customer Appreciation Giveaway for Thanksgiving of a $400 item of the winners choice from the business’s inventory. We prefer to go this route because it offers us a chance to start out the holiday season by letting the audience know they’re appreciated before we head into heavy holidays promotions. Everyone gets sick of constant promotions, but when its started by us doing something for them it’s easier to digest.
At the end of the day, we aren’t anything without our social media communities/customers, so it’s imperative that we show our appreciation every time we can.“
#11. Chad Pollitt
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, a digital magazine agency and events company dedicated to content research, strategy, promotion and marketing.
Website: www.chadpollitt.com| Twitter: @ChadPollitt
“As a B2B company the holiday season is quite challenging do to vacations. The key is to get inside sales appointments set for post-Thanksgiving to the end of December early. This requires extra work in October. Since most companies are working on their FY17 budgets in the fourth quarter, it’s prudent to get our company in those conversations as early in the quarter as possible.”
#12. Heidi Cohen
“Even if you’re deep into your holiday marketing, take a break with your favorite holiday brew to get more mileage out of your content.
Audit your existing holiday content. This will get you more views with limited work. BTW, Vox did this last December and generated an additional 500,000 views.
– Repromote or republish quality content
– Update, reformat or optimize content that’s not living up to its potential.
– Consolidate or extend thin content.
– Delete and redirect weak content to better, more relevant content.
Make sure holiday content links to current merchandise. Don’t loose potential prospects because your content is great but your product links are from last year. Be careful–don’t change links that continue to receive traffic. Instead change the product links or redirect the pages to current product.
Create a fun email series for the holidays. Keep your audience opening your emails. Many customers dislike getting bombarded with holiday promotions. As a result, they unsubscribe from your email list. Instead bring your audience cheer. It can be anything amusing that relates to your audience’s likes and your business.”
#13. Sue Zimmerman
Sue B. is the #instagramexpert, creator of the online Instagram course Ready Set Gram. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Marketing World and highly sought after business coach
“My Marketing Strategy to increase sales is to focus on giving GREAT FREE content to grow your list and community. I believe that the more you can nurture and build trust with each relationship the more you will increase sales in your business.”
#14. Pratik Dholakiya
“When it comes to effective holiday marketing, advertisers should be telling stories, not pitching customers. Sales, discounts and promotions are important at driving purchase volume, but the tone of advertising during the holiday season needs to be more personal, and less about a veritable cash grab.
Brands that strike a sincere but sentimental note, with storytelling that elicits a recall of memories, family traditions and other emotional aspects do more than boost sales for the holiday season; they build trust and affection with consumers who relate on a personal level. Watch how some of the most virally successful advertising brands like Coca Cola or Budweiser align their advertising with this resonant storytelling, to sell a moment in life, rather than pressing for a purchase decision from the consumer.Sharing the sentimental moment with consumers creates a strong affectation for the culture of the brand, and the product or service. It’s that affectation that influences the buy.”
#15. Jeremy Rivera
“The best thing you can do is to turn off the Rudolf The Rednose Reindeer Spotify Channel, put down the eggnog and take a good long look and really decide if your specific industry is ACTUALLY impacted by the holiday.
Let’s be honest, do we REALLY need a roofer to post “How To Keep Your Roof Safe For Santa” AGAIN this year? Will your plumber posting “8 Ways Your Drains From Over Flow-Ho-Hoing This Xmas” REALLY be a good use of your marketing time and budget?
Do you sell toys, apparel, gadgets or tech that’s actually giftable? Then you should have started thinking about your holiday plan at the beginning of September. It’s hard to think about Santa when it hot outside, but having a big runway of time for your holiday content can prevent the holiday marketing blues when you’re stuck writing a New Years post on New years eve’s eve.“
#16. Pawan Deshpande
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world.
Website: www.curata.com| Twitter: @TweetsFromPawan
“For B2B companies like ours, time is of the essence. We avoid jumping on the ‘Santa Claus/turkey/christmas lights” bandwagon, where your chance of standing out is roughly zero. It’s important to have a strategy in place to target key decision makers before the holidays actually start, because come Thanksgiving, many businesses have already spent their budget for the rest of the year. Focus on creating a fear of missing out (FOMO) to entice buyers to spend that last piece of their budget with you.”
#17. Leila De la Fuente
“Make it easy. Whether its B2B or B2C, the secret to holiday marketing success is to remove obstacles to purchase or convert. Offer a gift guide with the products that traditionally sell best during this season, make checkout simple, make gift giving simple.”
We thank all the the experts who have taken time from their busy schedule to respond to our query! Holidays can be tough and we are sure you have discovered some tips to implement for your business.
Do you have a different tactic or have found success during the holidays? Do share it in the comments below.?As always, stay tuned for our follow-up post and contribution coming soon!