Running SEO campaigns is a full-time job – you have to make sure that your work is continuous and up to date, but there’s always periods in our lives where we can’t keep working on a campaign—this is especially true for the upcoming holidays. Whether it’s Christmas or a vacation period (we all need a break now and then) there are times when we must keep our or our client’s campaigns going when we’re not there to work on them directly.
When this happens, there are various things you can employ to keep your campaigns going in your absence.
Keep Your Social Presence Up to Date
One of the most important and easily remedied issues is keeping your social media presence up to date. You can easily do this by scheduling posts on your Facebook, Twitter, Google Plus, Pinterest & other social media accounts. Many websites allow this scheduling feature by default, but some do not. Use a tool, such as Buffer or HootSuite, which will allow you to schedule posts on all your social media accounts using one tool.
This takes care of the social media presence on your social profiles – but you also need to take care of the social presence on your website itself. To do this, you can install a plugin, such a SumoMe’s Share plugin, to encourage your users to share your content on their social accounts and send 1,000 social signals to your most important pages with a drip time scheduled for the entirety of your absence.
Keep Your Website Fresh with Quality Content
Another important step to ensure you keep your campaigns running smoothly when you are away is ensuring that the website is being updated with fantastic content that is relevant to the keywords you are targeting. Depending on what CMS you are using, there is usually a feature to schedule posts.
If you are using WordPress, you can change the Publish Time to a date in the future on the posts page.
It is recommended that you set one post to be published every week you are absent. You can, of course, write these posts before you leave and schedule them or hire a content writing service such as VeryCopy or using the PBNButler Content Section. Just be sure to develop a plan to determine the dates when you need them delivered so you are able to publish them on your site in an efficient manner.
Keep Up Backlink Velocity
It’s important that you don’t suddenly decrease backlink velocity— it is an obvious signal that links are being built unnaturally.
To ensure that backlink velocity is not effected, be sure to keep links being built while you are away. To do this, you can order links to be built and tell the vendor that you want them to be built on a certain date. Order a selection of links to ensure not all of the links that are built are done on same platform.
Some of these links could be:
If you have your own PBN network and you don’t need to rent the links, you can schedule these links to be posted in the same manner that you schedule posts to be published on your money site. Simply order the SEO Content and schedule it to be published on the correct date before you leave.
I hope this blog has helped you come up with some ideas on how to keep your SEO campaigns up and running while you’re enjoying your family or relaxation time! If you have any further suggestions, please put them in the comments section below. We’d love to hear your comments!