Welcome back to our weekly segment, ‘The Monday Briefing’. It’s been a busy week in the world of online marketing, so we’d better get to it!
Starting off with our customary News reporting, we will discuss the alluring business templates being tested by Facebook, a Snapchat look alike app launch called ‘Flash’ and amazing new tools by YouTube for the comments section.
And, in our Interesting Reads section, we have a telling story from Rand Fishkin where he discusses how startups can compete with the biggies, and another article that focuses on the voice-search product by Google, namely Google Home. Lastly, we have an interesting study by LSA on why the dollars used for local search marketing are being unused. Get reading!
Facebook Testing Business Page Templates
Facebook Business Pages have been one of the major social media channels for businesses to keep the customers and potential leads engaged. As this is an important channel, Facebook is testing an interesting feature which will help businesses increase their engagement.
The social media network is planning to introduce Business Page Templates, which a business can customize according its domain. For now, the templates you can choose from are:
– Professional Services
– Restaurants and Cafes
To know how the Templates can be implemented to your business page, you can have a look here.
Facebook Launches ‘Flash’, a Snapchat Competitor for Emerging Markets
Ever since Snapchat rejected Facebook’s acquisition offer, the social network has been cloning Snapchat and its features to its various apps. Be it Instagram Stories, photo captures in WhatsApp, or introducing a standalone app Slingshot. While Slingshot was a failure and was shut down in 2015, Facebook is trying to re-introduce a Snapchat-clone app in the emerging markets.
The name of the app called ‘Flash’ which has photo and video sharing features like Snapchat. It has been developed specially for emerging markets with low data and poor Wifi connectivity. Brazil is the first country where the app is launched and will be launched in the other countries in coming weeks. The app is launched on Android OS with less than 25 MB in size.
Read more about the exciting app here.
New Tools to Shape Conversation in Your Comments Section
YouTube is one of the most used video social networks in the world and the team at Google is constantly making efforts to improve user experience. Last week, after some constant feedback from the users, YouTube released some comment features to make the conversations cleaner and better for the community.
The new features which have been rolled out are:
Pinned comments – Allows you to pin a particular comment on the top.
Creator hearts – You can love a comment by ‘heart’-ing it.
Creator usernames – The username will appear below the comment with a pop of color, along with verified symbol.
There is also an update to some of the existing tools which have been discussed in the article.
How Can Small Players Compete with Big Players in SEO?
Most businesses are striving to be found on the first page of Google (at least they should be). But when you search for particular keywords, there are big websites which have been in the industry for quite some time and you start to wonder if you will ever be able to compete with them on SEO bases.
Rand Fishkin, in his Whiteboard Friday session, explains how small players can compete with the big ones in SEO. According to him the big players have advantages like:
- Domain Authority
- Quantity and diversity of the links that are coming to them
- Financial resources that you may not have as a small website
- Ability to invest, if and when something is a major priority
Now looking at these advantages, it’s not a panic alert for the small players. The newbies have advantages too. Let’s have a look at them:
- Niche appeal
Knowing that the small businesses have their advantages as well, wouldn’t it be exciting to know how they can compete with the biggies? Learn more about it here.
How to Rank on Google Home
Google Home is a voice-assisted speaker, powered by Google Assistant. This hardware was launched by Google targeting the voice-only search market. When on a desktop, you search for a query and you get a lot of organic search results, plus the featured snippet.
Google Home is a single-result search device. Thus, it would make sense if Google Home picked up the featured snippet to answer the voice-related query.
The team at Moz tested this feature on their Google Home device and found varied results for different kinds of featured snippets, indicating how one can rank on Google Home. But many questions arise from this. What’s next? How useful is the voice search result? Find out more here.
Why is Free Money (That Can Be Used for Local Search Marketing) Being Left on the Table?
Local Search Association (LSA) recently released a white paper and according to the report, there has been a lot of unused “co-op” dollars ranging from $14 billion to $35 billion which is almost 39-50% of the total amount. As this is a huge amount, the industry is worried about the unclaimed co-op dollars.
So what is co-op? According to the paper, “Co-op advertising refers to an agreement between a manufacturer and a retailer to share advertising costs in order to create brand name awareness with local consumers”.
So what this really means is, for example, a local tire dealer advertises a print ad highlighting Good Year tires, he will receive a credit from the brand on supply of tires from the manufacturer or direct/some reimbursement for the ad cost if the ad is approved. Thus, there is agreement between the retailer and manufacturer where the dollars would be beneficial to the local tire dealer but the value would be relevant for the agencies which support the brands.
Want to know more about co-op dollars and how the money is being unused? Read here.