Links links links..
The question isn’t if, the question is how.
How exactly does the marketing elite build their backlinks these days? How do they make certain their campaigns are seeing green arrows month-after-month, either for their own campaigns or their clients?
These are just some of the questions we have been asking ourselves in the lead-up to this roundup. So, we posed these same queries to some of the industries top influencers, and boy, did they deliver!
What is great about this roundup is the fact that we gathered amazing responses from one of the most diverse groups of business people we’ve ever polled, all who lead different types of campaigns, with different budgets, and vastly different outcomes.
We sincerely hope that you enjoy this roundup!
#1. James Dooley
James Dooley is digital Nomad synergising with the biggest online marketers in the world. Get his team to execute the work while he networks with like minded people. He travels the world to meet the biggest affiliates and online entrepreneurs as a way of life now.
“Link Acquisition to existing articles ranking for your keyword. This is the best form of backlinks, period!! Ideally contextual links and adding some freshness of content around the backlink. Linking out benefits the blog owner if it’s relevant, it drives you real traffic and there is no better signal than it ranking for your keyword in the SERPs”
#2. Daryl Rosser
“Private Blog Networks.
Anyone that says they aren’t working today, doesn’t know what they’re doing. The ROI on PBNs is huge. You get a massive amount of control over the links, from homepage links, to 100% choice over the anchor text. And honestly, they just plain work – easily. Throw together a few sites, even hire someone to do it (not that expensive), then add links.
You control the page it links from, the content on the site, the anchor text of the links, the velocity you build links, everything.
Very hard to replicate that with any other link types. “
#3. Charles Floate
“Now-a-days it’s got to be guest posting, but not the traditional style of outreaching and winning over a blogger with your awesome piece of content – Instead, it’s all about that cold, hard cash. I do a very similar approach to reaching out to bloggers but with the twist of offering them a financial incentive to either A) Write a blog post for us or B) Put up one of our writers had created. We’ve managed to scale well beyond 100 RDs/Month from this without having to create gigantic pieces of content or manage an insane network.”
#4. Yashar Ghaffarloo
“My favorite way to build links has to be my PBN. When I say PBN, what seems to be the standard in our industry is domains picked up at the drop with 20, maybe 30 referring domains in its link profile.
If you asked me a year ago, I would be in complete agreement with that statement. Hell, I ran (and even did an interview about) a network of 10,000 domains that I had that fell into that category: a network that I was building since I started building my expired domain SaaS DripWay 3 years ago. I have let that network expire and around the same time started building a network of powerhouse domains of which I have around 200 now. These are domains with thousands of referring domains, a real history and coverage, and some of the domains in my new network were household names at one point. Instead of 20-30 referring domains, these domains have an average of 1,500 ref. domains and go as high as 30,000 for some domains. Most of the domains I have are more powerful than the sites my competitors pay hundreds to “guest blog” on.
Enough about my life.. 🙂 Why a smaller network, and why the switch?
Managing a smaller network of more powerful domains is similar to running your own network of real sites. When you spend several thousand dollars on a domain, each domain holds a special place in your heart and I’m personally guilty of being able to recite most of my PBN domains by heart. The reason this is important is because you can spend time and justify doing so to consistently put out new content, pay for a VPS and dedicated IP for each site, and staying on top of new developments for each site. When you run a network of thousands of weak sites, a link on the domain is hardly worth the content cost you’re paying for the articles you’re posting. You can pack a lot of power with a few links.
I’d recommend to anybody not happy with their PBN results to shift to this strategy. Market conditions have changed a lot since I started building my more powerful network and domain prices have skyrocketed due to increased competition on DNAM sites like NameJet, but the sooner you get started, the better.
90 days and a few good PBN links is all it takes to achieve “explosive” organic growth. ;)”
#5. Heidi Cohen
An Entrepreneur Magazine Top 10 Online Marketing Influencer of 2016 Heidi Cohen is the Chief Content Officer of the award winning Actionable Marketing Guide, focused on social media, content, and mobile. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategy.
“My top link building strategy is to create high quality content on a consistent basis. Quality content is the minimal viable offering needed to attract audience attention including social media, search and influencers. Over time this activity yields links.
Like a media entity, offer quality content on a regular basis (at a minimum weekly or every other week) to ensure you become part of your audience’s weekly content consumption. Ideally, you want to become part of their content inner circle.
Additionally, pay-it-forward by helping other content creators without expecting anything in response. Build your squad of content fans. To this end, contribute to, read, comment on, share, and link their content.
Further, get out from behind your computer and meet others IRL to build relationships person-to-person. Start with content creators and marketers at your level before focusing on the top influencers in your category.”
#6. Douglas Karr
“The number one link building method we use is earning the link. By producing relevant, highly engaging infographics, we get far more attention from our industry and far more links from our peers than spamming everyone begging for them to let us guest post. “
#7. John Jantsch
“Link building is networking! I get links by meeting real people and promoting their content as much as asking for links. Guest posting is still the best link building, but you do it by networking, not spamming. “
#8. Nina Radetich
“My number one link building method is based in good old fashioned public relations. When I’m looking for opportunities on behalf of my clients, I start by identifying local strategic partners with a strong web presence whose customers could benefit from what my client offers. I reach out to those strategic partners to see if they’d like to set up a reciprocal guest blogging schedule. They send us a post relevant to our audience, and we send them a post relevant to theirs. The result is a strong, non-spammy backlink that doubles as an authority builder.”
#9. Ted Rubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence… Selling to the Digitally Connected Customer is due April 2017. Connect with Ted at TedRubin.com or @TedRubin.
#10. David Scott
David Meerman Scott is Marketing & Sales Strategist, keynote speaker, and bestselling author of 10 books including The New Rules of Marketing & PR.
#11. Aaron Lee
#12. Sam Hurley
Sam Hurley is a #1 ranked digital marketing influencer & founder of OPTIM-EYEZ.
“My #1 link building method? RELATIONSHIPS.
A respectable social media presence + strong relationships = Links (often without needing to ask for them).
Combine the power of personal branding with relationship-building to maximise your chances of authoritative features on top publications…which ends up becoming a domino effect.
Check out a snapshot of the links to my single-page website (OPTIM-EYEZ), which has NEVER been fully live!
#13. Ashley Faulkes
#14. Keri Jaehnig
“My top, and most favorite, method of link building is guest posting. To share my insight with a different audience as well as share helpful insight with a complimenting organization brings benefits to them, and also to me. A win/win. This process, if done correctly, offers a share of audience as well. They will share the content, I will share the content, and there is opportunity for those audiences to share.
With the right match, this can serve a long-term interest, which is really optimal. As a guest author, I can also link to this post when writing for my own blog, or others’ blogs, so there is an opportunity to be a good social citizen and helpful professional.
There may be more scientific impactful methods, but the opportunity to build relationships in guest posting, for me, brings multiple wins that I can share. “
#15. Lilach Bullock
“One of the main link building techniques I use is guest blogging – not only do I enjoy writing content, but I’m also making valuable connections with other influencers in my industry and gaining high-quality links from top websites.“
#16. Mansi Dhorda
We would love to know if you agree with what they had to say, if you have questions for them or any commentary at all, leave a comment below!