This is Hernan from Semantic Mastery. First and foremost, I wanted to say thank you to Jonathan and the entire gang from PBN Butler for letting me post this article here. You guys are doing an amazing job, and I?m honored to be participating on the blog!
I bet you got intrigued by this post?s title. Today I?ll show you how you can protect, power up, enhance, and increase the link juice that you get from your PBN?s by using a simple automation tool/strategy.
By the end of this article, you?ll have a step-by-step blueprint on how to establish a ?set-and-forget? system, allowing you to work and focus on ranking your websites.
We all know that it hurts losing your PBN?s.
All of us invest a ton of money, resources, and time in finding the perfect domains, mounting them the best way possible, all while avoiding footprints, adding quality content, social signals, etc.
And the next thing you know, your PBN?s got deindexed and now they aren?t worth anything.
I remember the feeling of waking up after making the good ole? PBN run back in 2015, just to find out 75% my PBN?s had been wiped from the face of the earth. After investing hard earned cash and time into my PBN?s, finding out my PBN?s were worthless was a tough pill to swallow. I am sure all of you can relate to the feeling I had.
BUT, instead of grabbing an AK47 and storming big G?s offices, I focused on evolving my approach so that I could still get the benefits of PBN?s, without the headaches and fear of a potential hit.
So here it is? my system to protect and power up your PBN?s using free automation tools. Ready? Let?s go!
Ok Hernan, so how does this work?
We all want to make PBN?s look as legit as possible, right? You want them to be unique, with decent content, and potentially a good looking guy or gal as the ?author? of that blog.
And let?s be real here; that author or persona is not a real person, unless he or she is also sharing stuff on social media.
I mean, think about it. Do you really think your PBN will pass a manual sniff (review) if your PBN (or rather your PBN?s ?owner?) doesn?t have a social presence?
They can be smiling all you want on your PBN?s sidebar and have a great description and bio, but without some social media presence, they are worthless.
Once you understand the power of social media to protect and legitimize your PBNs, it?s time to take it a step further.
Putting those fancy social widgets or having a stall Facebook profile linking from the PBN isn?t enough. We need to dig deeper. We need to actually SHARE stuff on those social profiles, as a real human being would.
You must be thinking, ?So now, not only do I need to worry about putting good content on my PBN, but I also need to open social media accounts for my PBN persona and actually SHARE stuff on them? Are you joking??
And while it might sound like a ton of work (multiply this for the number of PBN?s you currently own), let me introduce you to a little tool that will put your PBN social presence on complete autopilot?
Introducing IFTTT for Your PBNs
IFTTT stands for ?If this, then that?. Simply put, it?s an automation tool that will allow you to work based on triggers.
It?s 100% cloud based. And it?s also 100% free.
It?s so powerful and complex that it can do things like sending you an SMS when The Weather Channel says it?s going to rain in your area.
Or share a digest with you via email when your favorite basketball team wins a match.
??That?s great, Hernan. But what does this have to do with SEO??
You see, within the myriad of different triggers and actions you can use IFTTT for, we have been using a specific set of rules or ?recipes? to pimp our SEO.
Specifically, by sharing our PBN articles on social media.
So the main idea behind this technique is that every time you post an article on your PBN blog, the same article will be shared on your persona?s social media profile.
And the best part is, you can literally set it up and forget about it.
Once IFTTT is setup with your recipes, you won?t need to worry about it anymore!
Let?s break this down step-by-step, shall we?
Now that you have a general overview of the system, let?s break it down so you know exactly what to do.
Step 1: Setup your PBN.
This is a pretty self-explanatory step. You can use one of the many guides on this blog or order your PBN?s from Jonathan and his team.
It?s important that every PBN that you create has someone that can ?own? it and the content in it. These profiles are also known as ?Personas?.
So if you are putting together a PBN about health and fitness, your personas will need to have stories and backgrounds related to the niche.
Step 2: Open your Persona?s Social Profiles.
Again, nobody will ever believe that your Persona is actually a human being in the flesh unless you take the time to open his or her social profiles.
Here is a list of social profiles you can open for each persona (and each PBN):
- Facebook Page
- Google Plus Page
- Instagram (can?t be posted with IFTTT as of yet)
Step 3: Make them Look and Feel Real.
If you really want to go that extra mile, make the profiles feel as real as possible. That means using descriptions, uploading pictures, using Geotags and being consistent everywhere.
For example, if your Persona is a doctor from Chicago, you want it to be consistent in Google Plus, Twitter, Gravatar, Medium, etc. Make the profiles look and feel real.
(Not like those spammy webcam girls that hit you up on Facebook every day? or wait, is it just me?)
PRO TIP: If you want to make them look even more real, use ?cross authorized logins?. Meaning, use your persona?s Twitter profile to sign up for Medium. Use your Google Plus login to open your Tumblr account and your Pinterest account, etc.
Step 4: Authorize IFTTT to Post to Your Social Profiles
Once you have your profiles opened, pimped, and hooked up, it?s time to upload them into IFTTT. This is a super simple process. You just go into channels and search for your different social media profiles. That way you can start authorizing them and prepare them for the recipes to come.
Step 5: Don?t Forget That Attribution Link!
Please remember: you?ll be posting your PBN posts into your persona?s social media profiles. So in order to avoid ?duplicate content? (if there?s such a thing), you want to use something called an ?Attribution Link?.
Basically, what this does is automatically insert a link at the end or beginning of each post saying:
?The post (post link) appeared first here (PBN link)?.
This can be done on autopilot using something like SEO by Yoast plugin or Semantic Mastery?s RSS Control plugin.
Step 6: Use your PBNs RSS FEED to Trigger the Posting.
So here?s where the magic happens. Once you have your social media profiles authorized on IFTTT and your attribution link in place, it?s time to setup the recipes.
Basically a recipe in IFTTT terms is comprised by two elements, a trigger, and an action.
As I stated before, you want your PBN posting to trigger IFTTT sharing all over your persona?s social media profiles.
My team and I have put together a spreadsheet that you can use which holds the set of recipes we use to make this happen.
Once you have copied that spreadsheet in your Google Drive folder, you just use the pre-setup recipes and import them into IFTTT.
Step 7: Test your New IFTTT Syndication Network
Now that you have instructed IFTTT to post to your social profiles every time you post in your PBN, it?s time to actually post on your PBN!
It can take anywhere from 10 to 30 minutes from the time you post until IFTTT syndicates to your persona?s social profiles. So don?t fret if you don?t see immediate movement.
Just post, go do something else, and check it out later.
Best Practices and Frequently Asked Questions
Whew! We?ve come a long way my friend! Congratulations! Now you have a blueprint to use with every PBN in order to protect them and increase their link juice. Here are some additional tips and tricks:
- Disable IFTTT automatic shortening service. Otherwise all of the links inside your Syndication network will look like ?Ift.tt?. This is enabled by default and all you need to do is to go into IFTTT settings and untick that box.
- You?ll need one IFTTT account per PBN and you can only post to one profile of each account. So, for example, if you want to post to several Facebook pages from the same PBN, you?ll need to open multiple IFTTT accounts.
- Remember that every post you make will now be replicated and will have social signals attached to it. This means that you might need to be more careful with anchor texts (since now you?re not only posting on your PBN but on a ton of other social sites).
- Use deep-linking! Link your PBN posts together so that they receive the benefit from each social post.
- If you want to build links to your PBN?s, you now have a beautiful Tier 1 to do so (your persona?s social profiles), so you can power up your PBN?s without being afraid of burning them out. How cool is that?!
I hope you have enjoyed this article and that you use it to protect and make your PBN?s more powerful.
If you loved it, share it with someone that needs to see this and/or leave a comment below. I?d be thrilled to answer your questions.
Have a great one!