In the world of internet marketing, nothing hurts more than getting the hammer from Google.
Once you get hit with a hard penalty, it?s almost impossible to rise again.
Well? that?s if you don?t know what to do.
Fortunately, you?re reading this right now because here at PBN Butler, we have our fair share of experience when it comes to overcoming a Google Penalty.
Before we get down to the details on how to remove the penalty, let?s have a look at how you can get hit. It?s really quite simple?
You may have terrible?links pointing to your website.
Either someone bombarded you with rank-killing backlinks; a.k.a p0rn links, and other trash links to drag you down. Or? you were drunk (or not) one night and decided to order some cheap $5 ?SEO? service from Fiverr, and you got EXACTLY what you paid for.
That?s how you can get hit by Google, there are of course a ton of different reasons why a site might get penalized but that is for another guide.
So now that you know why you?re in a rut, let?s get to fixing it!
DISCLAIMER: If you?re looking for a full-blown guide that narrates every step of the Google Penalty Removal process, this isn?t the guide for you. The objective of this post is to hammer down the basics so you know exactly what you should do to set yourself up for a successful Google Penalty Removal request for Google.
STEP 1A: Download the Google Penalty Removal Template
Download it here: https://docs.google.com/spreadsheet/ccc?key=0At3shgQO-6ZRdEprREtkcHVFYktvd1dYUGJielZqNlE&usp=sharing
[this was created by the nice folks at PinPointDesigns]
** To use the file, you will need to make a copy in your own Google Docs account. Click ?File > Make Copy?.
Once done, you can freely edit the template as you need it.
You can check out this blog post to find out exactly how to fill out the report.
STEP 1B: Collect Backlink Data
If you feel like doing the removal process yourself, follow this step.
For collecting your website?s full backlink data, it?s best to use your Google Webmaster Tools (now known as Google Search Console).
Aside from Google Search Console, you can also use Majestic SEO, Open Site Explorer, and Ahrefs. Unfortunately, those other websites will mean you have to subscribe for a monthly fee. Only the Google Search Console is free. To some extent, Majestic SEO does give you a free trial, but you might not get enough data with that.
Reminder: Google suggested that you should include the www. as well as the version without the www. of your URL when you?re gathering data. This assures that you?re covering all tracks that you might just miss.
It?s up to you whether you want to follow Step 1A or Step 1B first. You need both as you embark on your Google Penalty removal journey.
The point of doing this is to show Google all the links that you have. You?re being transparent to Google and they will appreciate this, especially if you are showing them that you are removing some of the links that they find so ?damaging?.
Imagine cheating on an exam and telling your professor about it? Well, not a good comparison but the point here is that you?re coming clean. Whether it was intentional or not, you?re showing all your bad links from all possible sources. It will only lead to good things, once Google approves.
Documenting Your Process and Sending a Request to Google
The whole point of the previous steps above is to document your entire process and sending it to Google for reconsideration.
Giving you the benefit of the doubt, we do empathize that you are suffering from a Google Penalty that you did not deserve. And believe us, Google, as bad as they are portrayed at times, will also be understanding should you have a strong case on your side.
If you can present ample evidence, you have a strong chance of winning and have your Google Penalty removed.
You can use Google Search Console to document the whole thing (gather data) and contact Google for a reconsideration request.
Some experts suggest using the Disavow Tool before asking Google for reconsideration. If this is the path you want to take, you can read this guide made by Google about it.
Whether or not you use that tool is up to you. But once you?re confident with your data, you can contact Google for reconsideration and have your Google Penalty removed.
You can check out this video from former Google employee Matt Cutts about what should be included in your reconsideration request: https://www.youtube.com/watch?feature=player_embedded&v=8MfPe1NbsoA
Next step would be to wait for Google?s response. Don?t be disheartened if your request gets rejected initially. This just means that you need to gather more data, and most probably you would need to manually contact the webmasters and have them remove some of the links. You can also make use of the disavow tool to aid in the removal of these links.
Go For It.
Google Penalty is something that no website owner wants to deal with. But if that is the card that you were dealt with, the best way to handle it is to treat it like you?re a lawyer defending yourself.
Just present the evidence, explain very well, get yourself together, and hope that the judge (Google) gives a verdict in your favour.
If you need any help with Google Penalty Removal, feel free to ask in the comments section below. We?re more than happy to help you guys out!